In a city that never sleeps, and where limitless opportunities abound, it’s hard to imagine any business owner in New York suffering from a lack of exposure. But if you’re an Internet entrepreneur, you well understand just how valuable a New York City SEO expert can be.
Is there a reliable method for a website to increase the volume of its web traffic? Many business owners have lost considerable amounts of money, while falling victim to those who pretend to offer the ideal search engine optimization strategy.
So, what can a struggling site owner do to improve their online presence and increase web traffic and conversion rates? Partnering with a reputable New York City SEO consultant is the answer. But how do you know if your consultant will cut the mustard?
The following is a list of six questions you should ask while interviewing your potential New York City SEO expert:
First Interview Question: Do you know the difference between onsite versus offsite search engine optimization? Improving your specific website is on-site optimization, while obtaining links from other quality sites is an off-site strategy. Ditch any consultant who can’t answer this simple question.
Question 2: In what way will you demonstrate the effectiveness of your work? Are there detailed tracking tools and analytics you will use? Use of Google Analytics or something similar is an acceptable method.
Third Interview Question: Are there any recent search engine changes, and if so, how might these affect my website/market niche? Trends and SEO methodologies are incessantly changing. The potential expert must be able to give you a clear and lucid response.
Fourth Interview Question: How long will it take to see the results of your strategy? Short-term spikes in ranking are never a permanent solution; therefore, this would not be the right expert.
Fifth Question: Is there a difference between employing search engine optimization and a pay-per-click strategy? The strategy must always look to the long-term, which is why optimization, versus PPC, which is short term, should always be the focus. There’s no substitute.
Question 6: Will I be working with you directly or are you a part of a larger SEO company? Open communication is the only way to truly build a trusting relationship. Any evasive behavior is definitely signs of trouble.
So, there your have it: Six specific questions that any experienced New York City SEO expert should know. And if the interviewee don’t? Keep searching! Remember, the city never sleeps, so there is a true SEO expert waiting for your call right now.
Our New York City SEO team can increase marketing optimization efforts in areas that are generating the best search results. The system of values behind the concerns developed here can be seen by visiting: www.crexendoseo.com.
